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Data-Powered Design: Uncover Conversion Opportunities
Would this button be more effective if it was bigger? How will using this font influence user behavior? Why aren’t people clicking this link?Basically, how do you choose what to include on your...
View ArticleWalmart Introduces “Savings Catcher” App
Walmart, the world’s largest public corporation and retailer, has released its “Saving Catcher” mobile app for iOS and Android devices. Low-price guarantees fuel the app, allowing users to scan the...
View ArticleAmazon Simplifies Wish List Making with Twitter
Amazon has enlisted the #AmazonWishList hashtag and Twitter integration to make shopping this holiday season as simple as possible: via tweeting. Twitter users must connect their Twitter and Amazon...
View ArticleTarget Simplifies Holiday Shopping with Wish List App
Target announced they are launching a new mobile app that will make parents and their children smile during the holidays: a wish list app.To use the app parents have to setup a Target account (if they...
View ArticleThe Buzz by USA Today Serves College Campus News
USA Today has rolled out their campus-specific news app, “The Buzz,” to select college campuses in the United States. The Buzz aims to serve national, local and even campus news to its users through...
View ArticleHow to Readily Find, Segment and Store Industry News
New content is being created at an ever-accelerating rate. It’s difficult to sort through which articles to read and which to pass over. According to eMarketer, content marketing is becoming more...
View ArticleBMW Launches Snowchat, Snapchat-like Site
BMW has sped-up their holiday advertising to catch the shorter attention spans of millennials with their “Snowchat” promotion. Users of their Snowchat website are allowed to share images that they...
View ArticleMountain Dew Creates UGC Narratives with Snapchat
Mountain Dew favored the real-time capabilities of Snapchat in announcing two new flavors in their Mountain Dew Kickstart product line.The It All Starts with a Kick campaign aims to tie together...
View Article#SpeakBeautiful by Dove Promotes Inner Beauty on Twitter
Dove has taken a stand to encourage women to speak more positively about themselves this February through their #SpeakBeautiful campaign on Twitter.To gain exposure of the messaging, Dove has opted to...
View ArticleGame of Thrones to Stream on Facebook First
HBO Go will launch on April 12 with the smash hit series, Game of Thrones, premiering the red carpet event for season 5 on Facebook.The second screen experience will be key to generate reach for the...
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